2013年6月22日 星期六

孕育創意設計的搖籃- D&AD


對於設計藝術領域有所涉獵的朋友,想必對 D&AD 並不陌生,英國著名教育慈善機構D&AD 全名為 Design & Art Direction,起初來自英國一群設計與廣告界的藝術指導所成立的教育公益組織,旨在表彰設計、廣告和創造性傳媒方面最優秀的作品。D&AD這個成立於1962年的機構,不僅代表著英國商業設計開始走出美國的影響,英國設計也建立了自己的行業標準和權威

D&AD 致力於表揚及培育傑出的設計與廣告作品,「黃鉛筆」(Yellow Pencils)已被舉世公認為名符其實的創意成就的象徵。其中 D&AD 年鑑不僅囊括每年表現不凡的作品,也持續提供設計愛好者更多的靈感來源。每年都會舉辦最佳創意設計工作獎的 D&AD,亦會將得獎的作品收錄成冊,每年有多達兩萬件的作品報名,只要與設計相關的領域皆可參賽,過關斬將的得獎作品常讓人眼睛為之一亮,更遑論年鑑中的豐富程度。


2012年的年鑑頁面:






獎項等級

年鑑獎(In-Book)-年度佳作在第一輪評選中,評審們會投票選出將列入享有盛譽的 D&AD年鑑的作品,以為每年的優秀創作留下歷史記錄。參賽作品必須至少有50%的評審投贊成票,才能獲選。

提名作品-候選名單在第二輪評選中,評審團會提出水準高於年鑑獎標準的作品。在此階段得到提名的作品,皆為符合評比標準並有獲得鉛筆獎的潛力。參賽作品必須至少有50%的評審投出提名贊成票,才能進入提名階段。

黃鉛筆獎(Yellow Pencil)-傑出創意在最後一輪評比中,評審們會從所有提名作品中選出出類拔萃的作品。黃鉛筆獎將頒發給創意產業中,各專業領域的獨特傑出創意。每件候選作品必須至少有50%的評審投出黃鉛筆贊成票,才能角逐黃鉛筆獎。

黑鉛筆獎(Black Pencil)-突破性創意唯有獲得黃鉛筆獎的作品才能角逐黑鉛筆獎。此階段的評比工作將由三位黑鉛筆獎的評審組成,包括評審團主席和各原始評審團中的一位成員。黑鉛筆獎極為罕見,只有真正前所未有的突破性傑作才能獲此殊榮,故而有時此獎項會有從缺情形。候選作品必須至少有50%的評審投出黑鉛筆贊成票,才能榮獲黑鉛筆獎。


              



幸好!我沒有與插畫錯過 - Sarah Mazzetti 插畫家專訪


嗨!大家好嗎?我是 Sarah,一個現居義大利波隆那、熱愛繪畫的插畫家。聽說台灣的氣候跟這裡差不多是嗎?太好了,第一個共同點耶!2010 年,我在米蘭時尚設計學院 (IED) 以插畫主修畢業。坦白說在這之前,眼看我的人生即將走向與現在差異極大的道路。

就拿我在波隆那大學的傳播學位來說好了 ... 感覺之後會有個朝九晚五、每天被提案像《追殺比爾》追著跑的生活?但人生啊,如此奇妙,轉眼間我『自由業插畫家』的招牌也掛上一年多了,不必再去找店裡的兼職助理,或平面設計的實習機會。


姓名:Sarah Mazzetti 基地:義大利波隆那  網站小宇宙:http://cargocollective.com/sarahmazzetti/Sarah
姓名:Sarah Mazzetti
基地:義大利波隆那 
網站:http://cargocollective.com/sarahmazzetti/Sarah


⊿ 有沒有一個讓妳決定成為插畫家的時間點或契機呢?

2007 年春天,那是我快從傳播系畢業的時候。當時的我也和朋友一樣,思考未來該選什麼領域深造。一開始我考慮過符號學、社會政治學,但後來發現如果再不把握機會,重新審視自己最喜歡的是什麼東西,全心全意專注著它,眼看就要和最愛的插畫從此告別了啊!

聽起來很熱血,但天知道我當時有多困惑 ...,儘管如此,當時的我深信這個決定。我呢,從小到大都喜歡拿著畫筆,畫圖一直是我自娛娛人的方式。我從日常的隨性練習、描繪趣味事物過程中也累積了不少想法。但說真的在 2007 年之前,我還壓根沒有『畫畫就是夢想』的想法。倒也不是說選別的科系我就會一蹶不振,我真心地喜歡大學時代的課程。但,就感激老天爺吧,我突然間就想開了。想開了,就去做了。


⊿ 你會推薦有志青年就讀藝術學院嗎?

我非常推薦大家到藝術學院見見世面。這個經驗會讓你體悟到插畫『真的』可以當成職業,而且是一個很美的職業。但是,你得先降低姿態請教別人 (尤其當大家正值年輕氣盛,自尊心堆得像一面高牆的時候),還要懂得如何滿足客戶。其實,我對於許多人將『創意』和『熱情』當成完全相關的兩件事感到很困擾,他們說的好像這些東西是與生俱來的天賦,像是個等著被喚醒的灰姑娘,根本沒談到要花多少苦功才能熟成的專業技巧。

我覺得能做出富具創意感的事,關鍵就在於思考方式和一顆訓練有素的靈活腦袋 (think outside the box)。總而言之,或許你在快要畢業時還找不到所謂的『個人風格』,但你會知道這行該有的專業素養,扛起肩膀為自己的作品負責。很基本沒錯,但我認為這與設計出令人驚呼 bravo 的作品一樣重要。


⊿ 能描述你平常一日的生活嗎?

其實沒有固定的模式耶,我也蠻享受這種生活的。不過我倒是有一些習慣,像是我會在約九點起床 (
除非是瘋狂趕稿期),好好地吃上一頓早餐,然後打開電腦,收收信、看 Facebook、新聞,再看一些輕鬆幽默的東西 ... 然後就會開始工作。因為我得非常專心,所以會一路從早上工作到下午三四點,完成所有繪畫的部份。通常我會先畫出想要的感覺,再用 Photoshop 上色。

但是,忙碌時期就不一樣了。就算是工作,我也會適度休息,這會讓我有體力工作到晚一些。大多數的週末我也在工作。但只要我可以休假的時候,我就會徹底逃亡。有時我會去市集和慶典擺攤,賣自己的商品。我也到學校教書,也有出國工作的機會。就像剛剛說的,我的生活沒有固定模式。而且說真的,我會非常痛恨那種咬牙工作五天,埋怨週末怎麼不趕快來的工作。


⊿ 有什麼先備知識是你希望在一開始時就知道的?

我希望對插畫這一行的酬庸方面能更瞭解,像是接案該如何開價,面對不同類型的案子該怎麼要求合理酬勞,但每個經驗都是繳學費的過程,雖然 ... 我現在對與錢有關的事還是不在行。

⊿ 當插畫家最棒的一點是什麼呢?
有太多迷人優點了,無法只列出一點。只能跟你說,對我來說這是世界上最棒的職業!


⊿ 當插畫家最糟糕的一點是什麼呢?

收入免不了會起起伏伏,這對心情也有很大影響 (當然這與每個人個性有關,看你是比較看的開的呢,或是積極做新 project、辦展或接案)

⊿ 如果你今天不是插畫家,你覺得自己會做什麼呢?

我應該會繼續念人文學科相關的吧,到頭來成了一個連自己都很困惑的人。

⊿ 最後還有什麼建議想和大家分享呢?

講到爛的一句話,但希望大家記得:be curious! 帶上好奇心吧,它會帶你去意想不到的地方。





Sarah Mazzetti
I’m a 27-year old illustrator based in Bologna, Italy. I graduated in Illustration from IED in Milan in 2010, but before studying illustration I took a degree in Communication from Bologna University. Let’s say that I’ve been working only as a free-lance illustrator since 1 year or so, this means that I’m not looking for any part-time shop assistant-like job, or graphic design internship.
When did you decide you wanted to be illustrator?
In Spring 2007. I was about to end my Communication studies, and I had to decide in which branch to specialize. In the beginning I wanted to go for Semiotics, or Socio-Political Studies, but then I realized that it was my last chance to start all over again and do something drawing-related. I was very confused at the time, but still I was sure it was the right choice. I’ve always drawn, it’s always been my favorite way to entertain myself, and I think I taught myself lots of important things with that daily playful practice, but I actually had no real ambition about that before 2007. What I mean is that I was not frustrated or anything for studying something different, I really enjoyed my University course, but thanking God at some point I changed my mind.
Would you recommend studying at art school?
I would totally recommend it. It bounds you to face the fact that illustration is a job, a beautiful one, but still you need to be able to shrink your ego (and when you’re very young you ego is so huge!) and meet somebody else’s needs. I get itchy when people speak about “creativity” correlated to “passion”, because they make it seem like something innate that comes from your stomach and doesn’t require much work. While I think that the most important thing you need to develop to do something truly creative is a thinking and trained head. Anyway, maybe you won’t have found “your style” at the end of your course, but you will start learning how to be professional and deeply committed to what you do, which is as important as designing great, fresh and powerful illustrations.
How long was it before illustration became your primary form of income?
It took me more or less a couple of years after the end of my studies to make it quite stable.
Could you describe your typical day?
It’ s difficult to describe it, because it varies a lot, and I love not having a strict routine. However, I do have some habits: I wake up at around 9 am, unless it’s a super-busy period, in that case I will wake up earlier. I have breakfast and then I turn on my computer and check emails-facebook-news-random silly stuff…Then I start working. I prefer to get the drawing part of my work done by early afternoon, because I need to be very concentrated (I usually draw everything by hand, and then color in Photoshop). But well, again if it’s a busy period I will do whatever needed whenever I’m asked. I take short breaks during the day, and keep working until late, and I work at weekends most of the times. But I also take several days off if I need to and can, I go to fairs and festivals with my self-publishing label, I teach, and sometimes I have the chance to travel for work, so as I said, the pattern varies a lot. I would hate to do the kind of job in which you spend five days a week yearning for the weekend.
What do you wish you’d know when you first started out?
Well, i wish I was a bit more aware of the financial aspects of my work, like how to do an estimate, and how much to ask for a certain job, but I think you learn those things with the experience, even though I’m still quite terrible at dealing with monetary aspects.
What’s the best thing about being an illustrator?
There are so many good aspects, I can’t tell you one, it’s just the best job in the world to me!
What’s the worst thing about being an illustrator?
The up and downs, in your income but especially in your mood (but that depends a lot on your personalty).
If you weren’t an illustrator, what would you be?
I don’t know, I would have kept on studying humanistic disciplines and ended up being very confused at the end.
Any other tips you could share?
A very banal one: be courius!

  • 此訪談內容及圖片來源皆經英國 Questioning Creatives 網站和插畫家本人授權,欲轉載請務必來信告知。All of the text and images from this entry are proprietary to the Questioning Creatives website and used consistent with illustrator's permission. Please contact us for any reproduction and use of these materials. 
  • Questioning Creatives: http://www.questioningcreatives.com/
  • Sarah Mazzetti: http://cargocollective.com/sarahmazzetti/Sarah